"How To Get A $2321  Furnace For $653*"

Dear Client & Friend,

You can actually replace your old (and probably very inefficient) furnace and air conditioner for at least $1668 less* than you would have to pay at any other time.

Let Me Explain

Every year, the months of January, February & March can “kill” my business. Usually, I end up losing a ton of money during these “killer” months, and it takes me all year to make up for them. And, I’m worried that the same thing could happen again this year.

And even with the economy picking up, it’s still been difficult to keep enough work coming in so I can keep my employees busy..

You Benefit From My Problem
 
I’ve decided to give up trying to make much of a profit during the “killer” months. If I can only minimize my losses, or break even, during January, February & March, I will come out ahead for the year.

Every year, the manufacturers of air conditioners & furnaces have to guess how many to build to meet the demand. Of course, they’re never exactly right. So, they always have some inventory left over at the end of the year that they have to hold over to the next season. I went to one of these companies, and contracted for the purchase of 52 Premium air conditioners, furnaces and coils in the four most popular sizes used in the East Bay area. And, because of the quantity and time of year, I was able to buy them at drastically reduced, out-of-season prices.

These systems are brand new models. They are NOT “seconds” or “blems” or standard “builder” models. They are factory fresh, Premium air conditioners, furnaces and coils and have a full factory warranty.
 
Here’s How You Can Get a Furnace For $653 
By putting this furnace and air conditioner package together, then aggressively negotiating the factory distributor and committing to a do-or-die purchase agreement of 52 systems, I was able to buy the furnace and air conditioner for less than wholesale, and less than I normally pay this time of year.

So, if you buy one of these 52 new Premium air conditioning systems (in any one of the four sizes available, of course), I am “giving” you the furnace... all I ask is for the $653 in labor it takes to have the furnace installed.

Here’s How
 
It’s easy. Just call Tiffany at 632-4098, and she will schedule an appointment for your free analysis. I will have my systems expert, Dave, come out and measure your home to determine its exact performance requirements, and he’ll design the comfort system that meets your needs (and determine the availability of the proper size). Dave has 30 years experience at solving heating & air conditioning comfort and energy efficiency issues in homes all over the East Bay area. He’s the best... you’ll definitely like him.

Dave will show you the real-world price of the air conditioner and furnace that fits your home. Then, he’ll show your substantial savings now. It will include all tax, labor and installation materials. Nothing is left out. Don’t forget, I only have about 13 systems in each of the four sizes. When they are gone, this remarkable offer ends also.

This Virtually "FREE" Furnace Concept Is Simple
 
By letting you win big now, I’ll win at the end of the year... I’m betting that if I make you an offer that’s “irresistible” (it should be if your furnace or air conditioner is over 15 years old) and I mark it up to just cover my overhead, I will accomplish two things:

1.I will cover my rent & utilities in the “killer” months.

2.I can keep my professional staff of installers working. My installers are absolutely THE BEST. I went to a lot of trouble to find them. They’re drug-free and they’ve been background checked... and they’ll treat you courteously and take care of your home while they’re working in it. It took me a long time to find installers of this quality... I sure can’t afford to lose them by not having enough work.

If I can accomplish these two objectives, I will minimize my losses until summer sets in, and my year will come out as a winner.

No Pressure To Buy

Even after Dave completely explains the installation, there is absolutely no obligation. If you decide you don’t want to take advantage of the spectacular savings... that’s okay. Dave isn’t pushy. He’ll just make sure you have all of the information you need to make an informed decision, and then leave it up to you. I want you to think well of my company, Lavine’s Heating & Cooling, even if you don’t buy right now.

You Can Buy With No Cash

To make this program even more “mouth-watering” to those of you who might normally wait, I’ve set up a terrific plan where you can get ZERO percent interest!* Dave can give you the details.

Consider this. If you decide to make monthly investments instead of paying cash, the entire amount of your payments might be more than offset by the savings on your utility bills. It’s like “having your cake and eating it too”.

Ironclad Energy Savings Guarantee

I’m so confident that you will save at least 25% on your cooling and heating usage when you install our Premium system (I’m projecting more like 30% - 50%) that I will pay you Double the difference if you don’t. There is no way you can lose! Your lower energy usage will help you save big. And with the Premium system, I will even double what you’re short on savings if you save less than 25%.

If these Premium systems and my installation technicians weren’t the best in the industry, I could not afford to make such a bold promise.

Why This Virtually "FREE" Furnace Offer Can’t Last.

You must act before March 15th, 2010.  Here are two reasons:

1. I only have about 13 of each of the four sizes. When all the air conditioners are sold and the furnaces are “given” away (in a particular size), that’s it. There are no more available at this price. (I’m projecting that I will probably sell most of them in February)

2. Regardless how many of the 52 systems I have left on March 15th (although I doubt I will), this offer still ends. Here’s why... I’ll have enough “backlog” of installations for the rest of March, and my air conditioning business usually starts picking up about that time, and I can sell these systems for normal price.

Obama Gives Federal Tax Credit of $1500 to Homeowners

And here’s some of the best news. The new economic stimulus package that the President signed allows you to get up to a $1500 tax credit when you install our Premium system. Dave will explain the details, but this is like “free” money from the government.

Utility Rebates Too
As an added advantage, there are various utility rebates for energy saving air conditioners and furnaces. You can get up to $350 in rebates back, when you take advantage of this tremendous offer!

So, while you have this letter in your hand, (Please don’t delay) call Tiffany to make an appointment for your no cost, no obligation, FREE energy survey.

Thank you for taking the time to read this rather long letter. I hope you take advantage of my problem and profit greatly from it.

For Comfort, Safety and Peace of Mind,

Lavine

P.S. Six months from now, this will probably be the most appreciated opportunity ever extended to homeowners in the East Bay area this year. Every one of the 52 proud owners will have an almost unfair advantage over the utility company.

P.P.S. Don’t forget... the rebates, tax credits and discounts add up to $3368, and are available for limited times, and could be changed or discontinued without notice, so please call right away.

P.P.P.S. Many homeowners in the Oakland and surrounding area are choosing to add central air conditioning to their homes right now. This is a really great time to do this if you don’t currently have air conditioning.